Well, since I set myself up for it, I had to follow it up, and my predictions turned out right! The end of the world did happen at the box office. Here’s a great systematic breakdown on how this schlock ranked in the history of blockbuster phenomena: Box Office Mojo.
So all the advertising and hype and preying the human lust for watching disasters paid off for the studios who made 2012 (Man, that trailer still cracks me up in its audacity. To think the public cried “sacrilege” when the trailer for United 93 started showing up in theaters four years after 9/11. Now that same public is gobbling up popcorn and candy while watching some “other” towers crashing into one another and firefighters perishing in the path of devastation). This movie will certainly make all its money back.
